Medical Centers

Benefits of sensory marketing
for health centers

Impressive health centers and medical centers? This is how they should look!

Sensory marketing is currently an increasingly preferred way to influence the perception of people – customers, visitors or patients by effectively acting on the human senses. Health centers and medical centers can also take advantage of sensory marketing.

The original scent, tailored to your clinic, will correspond beautifully with your space and brand, rid it of various odors and create a pleasant, fragrant atmosphere. Aroma marketing should be used as soon as you enter the reception area to achieve the best welcome effect. If the patient enters a medical facility with a beautiful scent instead of disinfectants, there is a moment of very pleasant surprise. The patient suddenly gets into a better, calmer mood and automatically builds a positive attitude towards your clinic.

The pleasant environment is completed by the right music, which completes the atmosphere, calms the patients in the waiting room and disrupts the sterility of the environment. As a musical background, sensory marketing offers In-Store radio, which, unlike commercial stations, offers a program song that corresponds to your needs and listeners are not disturbed by speaker inputs and commercial advertising, which is not interesting and often counterproductive for them.

Conquer smell and hearing as well as sight at the same time

The pleasant atmosphere can be perfectly complemented by digital signage – advertising screens. You can use them to communicate the desired messages to your patients – profiles of doctors, ambulances, office hours, information about news and events in your medical facility, new treatments. It is a space where you can publish price offers for individual interventions or extended services that you or your partners provide, and which will get directly to your target group in a natural way.

In addition to providing tailor-made patient information about your services in an attractive way, shortening their waiting for an examination or procedure, it distracts them from health problems.

LCD panels and interactive screens add a modern, dynamic character to the overall atmosphere of the space. Your clinic will look more professional and technically advanced, which will give the patient the impression that you care and they are in „good hands“.

Increase the level and attractiveness of your clinic with effective sensory marketing tools. Aroma marketing, in-store radio and digital signage will transform a sterile medical center into a place where patients will feel comfortable, free from fear. They will be happy to share this feeling with their friends – and they will be a great reference for you for potential new clients.