Keep your fitness in shape and strengthen its brand!
You decide how your fitness center or gym will affect your clients, and you can easily turn it into a place that will reflect your thoughtful marketing strategy focused on the senses. The gym can also be a representative place that will enchant visitors at first sight.
Give your fitness visitors best value and reliably differentiate yourself from the competitors. Give your customers something more than others offer. Capture their senses and offer them a unique experience with sensory marketing tools. We will help you make sure that the steps of sports enthusiasts leads to you.Free Consultation
Benefits of sensory marketing
for fitness centers and gyms
builds a brand
elimination of undesirable odors
educating visitors how often to exercise, what to exercise, how to regenerate ....
presentation of the offer of its services and support of the sale of other products
revenue from advertising space provided to external advertisers
The scent of success
It has been a long time ago that the fitnes, gyms or changing rooms in the gym must smell and be a space in which the smell and various impurities associated with exercise culminate. Benefit the modern phenomenon – aroma marketing. The power of the scent lies not only in creating a pleasant aroma of the environment, but also in the ability to eliminate the odors. Therefore, you can use it throughout the center – in the gym, locker rooms, shower areas or toilets. Do not underestimate the reception area, where a significant scent will provide you with the best welcome effect.
Perseverance to the right rhythm
In fitness centers of course music matters, which encourages activity and maintains a brisk exercise pace. If you use a classic radio that is full of disruptive commercials, don’t hesitate to replace it with a so-called in-store radio. In-store radio is the best choice to have a music, songs in your hands. The program is tailored by an experienced music editor to match the atmosphere and goals of your fitness center. Dynamic pace for cardio training or relaxation melodies for the locker room and stretching room… exactly as you need at the moment.
It is a matter of course to use the commercial potential of this medium, but only to your advantage. Inform your visitors about new services you provide, events or planned events in a clear and effective way.
Perfect adaptation to the client is the alpha and omega, create ideal conditions for activity and positive feedback will come soon.
Digital content that pays off your investment
Targeted creation of digital content – digital signage – is also a part of sensory marketing. Under this name, there are interactive LCD panels and screens that give the rooms a modern and dynamic character.
Even in this case, the content is in your hands and you can broadcast only what is desirable for your fitness center and contributes to build your brand. Inform your customers what news you are planning in your center, tell them interesting exercises, tips and tricks to strengthen health and slim lines, or promote the products and services of partner companies. By providing advertising space in this medium, you can obtain an interesting source of additional income, which cleverly covers the costs of its establishment.
Use the tools of sensory marketing and train with the senses of your visitors. Engage them in the activity with the right combination of marketing aroma, in-store radio and digital signage, and random visitors will suddenly become owners of (long) annual season tickets.
with STORE MEDIA
Long tradition and international presence - we have been on the market since 2002
We provide all services in the field of sensory marketing - Aroma Marketing, In-Store Radio, In-Store TV
A number of satisfied clients - you will find us at more than 5,000 instalations in the Slovak Republic, the Czech Republic and Austria
A team of professionals who will advise the client on the most suitable solution according to his individual needs
A large service team that ensures fast and quality service
We work with world technology leaders and follow the latest trends
„Our partner Store Media has developed and implemented an individual marketing aroma concept for us and has long taken care of the fragrance of the Allianz Stadium. “Green fragrance” fits perfectly into the corporate identity of SK Rapid, it supports our brand. We receive positive feedback from our fans. “
Herr Lorenz Roman, technical director
“We cooperate with Store Media in the field of digital signage and we are more than satisfied with their services and aftercare. We appreciate their responsible approach, reliability, quality technologies and creative solutions. Store Media is an exceptional business partner.”
Ivica Jančárová, Commercial Planning Manager