Fitness Centers

Benefits of sensory marketing
for fitness centers and gyms

The scent of success

It has been a long time ago that the fitnes, gyms or changing rooms in the gym must smell and be a space in which the smell and various impurities associated with exercise culminate. Benefit the modern phenomenon – aroma marketing. The power of the scent lies not only in creating a pleasant aroma of the environment, but also in the ability to eliminate the odors. Therefore, you can use it throughout the center – in the gym, locker rooms, shower areas or toilets. Do not underestimate the reception area, where a significant scent will provide you with the best welcome effect.

Perseverance to the right rhythm

In fitness centers of course music matters, which encourages activity and maintains a brisk exercise pace. If you use a classic radio that is full of disruptive commercials, don’t hesitate to replace it with a so-called in-store radio. In-store radio is the best choice to have a music, songs in your hands. The program is tailored by an experienced music editor to match the atmosphere and goals of your fitness center. Dynamic pace for cardio training or relaxation melodies for the locker room and stretching room… exactly as you need at the moment.

It is a matter of course to use the commercial potential of this medium, but only to your advantage. Inform your visitors about new services you provide, events or planned events in a clear and effective way.

Perfect adaptation to the client is the alpha and omega, create ideal conditions for activity and positive feedback will come soon.

Digital content that pays off your investment

Targeted creation of digital content – digital signage – is also a part of sensory marketing. Under this name, there are interactive LCD panels and screens that give the rooms a modern and dynamic character.

Even in this case, the content is in your hands and you can broadcast only what is desirable for your fitness center and contributes to build your brand. Inform your customers what news you are planning in your center, tell them interesting exercises, tips and tricks to strengthen health and slim lines, or promote the products and services of partner companies. By providing advertising space in this medium, you can obtain an interesting source of additional income, which cleverly covers the costs of its establishment.

Use the tools of sensory marketing and train with the senses of your visitors. Engage them in the activity with the right combination of marketing aroma, in-store radio and digital signage, and random visitors will suddenly become owners of (long) annual season tickets.