Support shopping decisions with sensory marketing
It doesn’t matter if you are a dealer of one particular car brand or if customers find vehicles of different brands in your showroom, encouraging people to buy a car from you is usually not easy.
Use sensory marketing and its tools to make customers park right next to you. Sensory marketing is currently an increasingly used area of marketing, with which marketers around the world can influence the emotions and behavior of potential customers and turn them into real.Free Consultation
Benefits of sensory marketing
for car shops
it completes a pleasant environment and gives a touch of luxury
builds a brand
elimination of undesirable odors
increases guest loyalty, creates an environment to which guests want to return
supports the sale of other products and provides space for external advertisers
Car dealers must “smell” of quality
Marketing tools can effectively affect the smell, hearing and sight of customers. So-called fragrant marketing sews a specific scent for your showroom, which will become the signature of your brand. The original esprit, which your customers will feel as soon as they enter the showroom, will create a positive welcome effect and an excellent first impression. And that’s exactly what is very important: to buy a new vehicle.
Make sure you choose the right scent that dominates the interior and complement it with a correctly chosen musical backdrop, which will replace the impersonal silence in the store. Your own In-Store radio, which is free of commercials and unwanted moderator inputs typical of commercial radio, will provide you with an unobtrusive melody.
In-store advertising screens help distract clients from waiting for services or the seller himself. However, they are also a great advertising space for the promotion of the latest car models and various automotive gadgets, or novelties on the car market. They do not escape the attention of any customer, so they are an ideal place for external advertisers. It is the funds obtained from third parties that will perfectly cover the costs of sensory marketing.
with STORE MEDIA
Long tradition and international presence - we have been on the market since 2002
We provide all services in the field of sensory marketing - Aroma Marketing, In-Store Radio, In-Store TV
A number of satisfied clients - you will find us at more than 5,000 instalations in the Slovak Republic, the Czech Republic and Austria
A team of professionals who will advise the client on the most suitable solution according to his individual needs
A large service team that ensures fast and quality service
We work with world technology leaders and follow the latest trends
„As an innovative bank, we like to bring new experiences to our clients. Due to introduction of new concept of branches, we decided to test one of the latest trends – aroma marketing. The first feedback from clients was very positive, we’ll see, maybe we’ll find the right scent for our brand. “
Filip Bielčik Brand Communication and Strategy Department